Washington Times, Redskins Form Exclusive Marketing, Content Partnership
The Washington Times and the Redskins announced a partnership that will make the newspaper a "content and marketing partner" of the club, according to a front-page piece in the WASHINGTON TIMES. As part of the deal, a weekly “Redskins Weekend Game Guide” will "wrap the front page of the Times’ print edition each Friday during the NFL season," and a new free digital magazine called “The Redskins Report,” will "showcase exclusive content about the Redskins." Both features are "expected to launch in August." In addition, Times sports reporters, such as Thom Loverro and Zac Boyer, will "provide commentary and analysis on selected Redskins' radio and TV shows and also appear on the team’s online pregame show and the halftime shows." The halftime show also "appears on FedExField’s HD video boards." The club will provide the newspaper with "commentaries and access to players, coaches and front office personnel that will be incorporated into the Times’ weekly guides, digital magazine and special sections" (WASHINGTON TIMES, 7/28).