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Volume 24 No. 156

People and Pop Culture

AEG has promoted Staples Center Senior VP & GM LEE ZEIDMAN to President. In his new title, Zeidman will continue to oversee arena operations in L.A., as well as operations for the Nokia Theatre and L.A. Live complex. But moving forward, AEG has consolidated all aspects of running those three properties under one umbrella with all department heads reporting to Zeidman. Under the old structure across the three venues, staff members tied to event management, booking, sales and marketing, PR, security and parking were separate entities. Zeidman said under the new structure, the operation will be more efficient and it will be easier to get things done as it relates to the entire campus, without competing against each other. Overall, Zeidman has worked for AEG for 17 years. He was hired in '98 as Staples Center’s first full-time employee. He also spent 10 years working at the Forum, which previously housed the NHL Kings and Lakers (Don Muret, Staff Writer). BILLBOARD's Ray Waddell notes Zeidman also "leads AEG’s overall event partnership associations." As part of his expanded role, Zeidman will "continue to work on behalf of AEG to partner with producers, promoters, leagues, agencies and other entities to develop and create new programming and events for venues both within L.A. Live and AEG’s network of facilities worldwide" (, 7/23).

Name: Krista Washington

Position: U.S. Soccer Foundation Associate Marketing & Communications Manager

Age: 27

Where I'm from: Raleigh, N.C.

Where I call home: DC

Focusing on right now: A profile series centered around the foundation's 20th anniversary.

Washington believes writing skills are crucial in the
marketing world, along with current events knowledge
Best advice: My mom told me, "Never let them see you sweat." Growing up, I competed in track and field and it’s one of those sports where it’s really easy to psyche yourself out, especially when you’re all alone on the track. So it worked for me both in track and in life. It constantly reminds me to put on my game face, be unstoppable and, for all intents and purposes, just get after it.

A must for a new hire: In marketing, good writing skills are really key. Also, having an eye on market trends and the news cycles. I want to know that you’re engaged in some way with what’s going on in the greater world.

Exec I most admire: My former boss, BRIAN PAPSON, who’s currently VP/Marketing with the Eagles. I worked with him when I worked at Villanova, and the thing I admire about him is he has an incredible work ethic. I’ve never seen someone who had a work ethic like him, and it was very inspiring. He always pushed me to be better. I felt like I was being coached on an almost daily basis.

First thing in the morning: I typically start my day on Flipboard. It’s a news aggregator where you put in the categories that you’re interested in such as sports, arts, science or technology. After Flipboard, it’s on to Twitter. I have my Twitter separated into different lists like sports marketing, sports business, marketing and communications resources, funny people and then personal. My favorite follows include Media Bistro and Grantland writer REMBERT BROWNE.

Best book I've read this year: "This Is How You Lose Her," by JUNOT DIAZ. I’m a huge fan of his style of writing. In that book, he captures all the facets of the human heart and love. I really appreciated how human that book was. On a daily basis, I’m constantly involved in news and current events and business trends, so it’s refreshing to read a book that’s a little more emotional.

Must-have music: I have a lot, but MARVIN GAYE, MICHAEL JACKSON and STEVIE WONDER are definitely staples. My dad listens to jazz, so that’s always been a part of our life. But if there was a soundtrack to my life, I feel like that’s very much southern hip-hop because I’m from the south. OUTKAST reminds me of my childhood.

Talking tech: The advancement of e-mail platforms has been the biggest thing for me. I’m almost a decade into the e-blast world, and when I first started, having to do everything from scratch was so archaic compared to now. Having these user-friendly systems that make you so much more efficient is really incredible.

Food for thought: My favorite place in DC to get a burrito is a little place in Dupont Circle called Well-Dressed Burrito. It's in an alley, and it's only open for a few hours at lunch.

How I unwind: Reality TV. I really like "KEEPING UP WITH THE KARDASHIANS." I also got into a lot of dance documentaries, like children competing for top spots in competitions. There was one recently called "FAME HIGH."

Day in the life: We are preparing for new season of "Soccer for Success," which is our nationally recognized after-school program in which we use soccer as a tool for social change, teaching soccer and nutrition education while the kids are surrounded by mentors in urban, under-served communities nationwide. In the fall, we’ll be expanding to more than 30 cities and over 30,000 children. 

NHL Senior VP/Public Affairs BERNADETTE MANSUR, who also headed the league’s NHL Green environmental initiative, has retired. She was with the league for 21 years and previously held the title of Exec VP/Communications. Prior to joining the NHL, Mansur served as Reebok VP/Corporate Communications (Christopher Botta, Staff Writer).

EXECS: Rawlings Sporting Goods named Eaton Aerospace Group Senior VP and GM/Fluid & Electrical Distribution Division JEFF FIORINI COO (Rawlings)....The Maple Leafs named OHL Soo Greyhounds GM KYLE DUBAS Assistant GM. The club also announced the departures of VP/Hockey Operations DAVE POULIN and Assistant GM CLAUDE LOISELLE (Maple Leafs)....East Carolina Univ. named Univ. of Evansville Dir of Marketing & Event Management PAUL DODSON Dir of Marketing (ECU)....Learfield Sports named Colts Dir of Team Partnerships JERRY HARBIN Manager of Business Development for its Indiana Univ. Sports Properties entity (Learfield)....Speedway Children’s Charities named retired Major General CHUCK SWANNACK Exec Dir, as Major General TOM SADLER, who held the position for 25 years, becomes Exec Dir Emeritus (Charlotte Motor Speedway).

Do you have an executive announcement? If so, please send to

In S.F., C.W. Nevius profiled MLB Giants TV broadcaster MIKE KRUKOW and noted he is "suffering from a degenerative muscle disease called inclusion-body myositis." The condition "causes progressive weakness in the muscles of the wrist and fingers, the front of the thigh, and the muscles that lift the front of the foot." There is "no cure and no solid theory for what causes it." Krukow in the past year has "begun to wear braces on his legs for support," and he "carries a walking stick for balance." But he has "no plans to stop broadcasting" (S.F. CHRONICLE, 7/22).

I'LL DRINK TO THAT: The Univ. of Louisville this week announced that a "bottle of Maker's Mark bourbon emblazoned" with the face of AD TOM JURICH will be available on Friday. Jurich joins UL men's basketball coach RICK PITINO and former UL football coach CHARLIE STRONG in "having custom Maker's Mark bottles." Proceeds from the sale of the 8,500 bottles will "go toward building a new academic center" at UL (, 7/22).

NAMES: Galaxy Sports Advisors agent PAT LAWLOR said that he and NFL Cardinals S TYRANN MATHIEU "parted ways" on July 16 (, 7/22)....The Ravens Foundation recently awarded more than $100,000 in grants to 26 nonprofit organizations in the Baltimore area (Ravens)....UConn women's basketball coach GENO AURIEMMA "will open a restaurant" in Southington, Conn., later this year. The new Geno's Grille is "part of Auriemma's growing collection of businesses" (, 7/22)....Michigan State Univ. alum and ESPN analyst JEMELE HILL "will be the grand marshal" for the school's homecoming parade on Sept. 26 (, 7/21)....Verizon IndyCar Series driver JUAN PABLO MONTOYA is "selling his posh Brickell six-bedroom, 6.5-bath Miami penthouse" for $14M (, 7/21)....Raiders WR JAMES JONES in the offseason bought a 6,223-square-foot home in San Ramon, Calif., for $2.3M (, 7/22)....NBA free agent LOU AMUNDSON purchased a 2,600-square-foot house in Manhattan Beach, Calif., for $1.805M (, 7/22).

IN MEMORY: DAN BORISLOW, who invented the magicJack telephone device and owned a WPS franchise of the same name, died Monday night from a heart attack at the age of 52. He had been playing in a men’s soccer league game. Borislow purchased the WPS team in ’11, and U.S. women’s national team players ABBY WAMBACH and HOPE SOLO were on the team “before the league folded it that October after months of bickering with Borislow” (PALM BEACH POST, 7/23)....Longtime Univ. of Michigan athletics department PR head JIM SCHNEIDER, who worked at the school from ’78-’07, died Monday (DETROIT NEWS, 7/23).