Menu
Marketing and Sponsorship

Kevin Durant Signs Sponsorship Deal With Beverage Brand Sparkling Ice

Thunder F Kevin Durant yesterday signed a deal to endorse Washington-based Sparkling Ice, a "zero calorie carbonated water drink that is one of the fastest growing beverage brands in the U.S.," according to Darren Rovell of ESPN.com. Durant said, "I've always challenged myself on the basketball court, but this offseason is really the first year I'm challenging myself off of it -- on the business side." Roc Nation Sports President & Chief Strategy Officer Michael Yormark, whose agency reps Durant, said that Sparkling Ice "came up in an initial meeting" with Durant and his agent Rich Kleiman. Yormark added Durant "told us that this brand was already a part of him and he wanted to have an official relationship." Sparkling Ice parent company Talking Rain CEO Kevin Klock said that the plan is to use Durant as the company "begins international expansion outside of the U.S., Canada and Mexico." He also said that the company will use Durant to "get into other segments of the beverage marketplace" (ESPN.com, 7/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/15/Marketing-and-Sponsorship/Durant.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/15/Marketing-and-Sponsorship/Durant.aspx

CLOSE