Yankees SS DEREK JETER already has "started on his post-playing career as a book publisher and author with three books ready to launch," according to Keith Kelly of the N.Y. POST. "THE CONTRACT," a novel "aimed at the middle-school market, set for publication and authored by Jeter himself, is schedule to be the first one to the plate on Sept. 23." Simon & Schuster "kicked off its trade ad campaign on Thursday." The book is "loosely based on Jeter's childhood experience on a baseball team and at school and home but is written as fiction." Two other books already are "on deck for Jeter Publishing: A photo book on Jeter's final season, scheduled for later in the fall, and a non-fiction adult book, 'THE ED LUCAS STORY,' scheduled for spring 2015." Aiming his first book "at the youth market is probably shrewd, since youth and young adult books are booming in an otherwise lackluster book market" (N.Y. POST, 7/11). In N.Y., Mara Siegler reports Jeter's retirement plan "includes becoming an underwear mogul." He is a "secret owner of Frigo RevolutionWear -- a customized men's underwear brand that sells skivvies more colloquially known as 'Tempur-Pedic banana hammocks.'" Jeter has endorsed the "expensive unmentionables in the past, but his reps have been trying to keep it under wraps that he's an investor in the top-shelf drawers." Jeter is "unlikely to appear in any ads" (N.Y. POST, 7/11).
