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Marketing and Sponsorship

Marketplace Roundup

In Oklahoma City, Erik Horne noted Thunder G Russell Westbrook now "has his own line of frames." Westbrook Frames was officially launched yesterday, with "up to 10 different models of sunglasses ranging from $95-145." Westbrook had been "touting the line of frames this summer, along with his clothing line co-op with Barneys New York" (NEWSOK.com, 7/8).

ACES WILD: In Australia, Fleta Page notes tennis player Nick Kyrgios' manager John Morris has "been 'sifting through' sponsorship offers from companies keen to cash in on the Wimbledon world-beater." Car, watch and drink brands "are all keen for the 19-year-old to spruik their goods." But Morris is "wary of overcommitting Kyrgios to sponsorship agreements for the sake of more bucks" (CANBERRA TIMES, 7/9).

SUIT UP: The CP's Lauren La Rose noted high-end men's tailor Garrison Bespoke on July 14 will unveil "classic, three-piece suits custom-made" for Toronto FC players. It will mark the "culmination of an intensive process that has been months in the making." While TFC's new ensembles will "feature their signature red and white colours, the swank suits will be a decided departure from the athletic kits worn during games." Garrison Bespoke Dir of Special Projects David Tran said that the tailors have "been working closely in tandem with Toronto FC to understand the team's vision for their off-field garments and to fine-tune fashionable details on their formal wear" (CP, 7/7).

WHERE THERE'S A WILL...: In Baltimore, Lorraine Mirabella noted STX signed "a two-year endorsement deal" with MLL Cannons attacker Will Manny. He will "represent STX's Surgeon line in marketing and advertising campaigns." Manny will "use STX equipment during games and appear as an STX representative at camps, clinics, tournaments and in-store events." The company earlier this year announced deals to supply equipment to all MLL teams for "one year and to provide custom gear to Team USA for the FIL World Lacrosse Championships" (BALTIMORESUN.com, 7/7).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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