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Volume 24 No. 159
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Clay Travis Rides Popular Blog To Fox Sports Licensing Deal, Nashville Radio Gig

Sports blogger and Nashville-based WGFX-FM co-host Clay Travis in the past eight years has "propelled himself from a couch-crashing blogger and aspiring author to a one-man sports media brand," according to a profile by Nate Rau of the Nashville TENNESSEAN. Travis is now a "full-fledged celebrity, the guy sports fans in Nashville and throughout the Southeast want to know 'what he's really like.'" He is "one-third of the on-air team for '3HL,' the ratings-dominating afternoon rush-hour show" on WGFX. Travis said that his contract the radio station "expires in August, and the two sides are in negotiations about an extension." Meanwhile, his OutKicktheCoverage.com website has a "lucrative licensing deal" with Fox Sports, and Travis has "added national TV to his list of accomplishments" as part of FS1's "Fox College Saturday." He has "broken stories of national interest, turned local YouTube videos into social media sensations and waded happily into any and every controversial sports topic imaginable." But while Travis "has found success as a broadcaster, his bread and butter remains his website." He said that the site's success has "made him a multimillionaire" (Nashville TENNESSEAN, 7/2).