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Marketing and Sponsorship

Marketplace Roundup

The '18 Pyeongchang Olympic Organizing Committee yesterday signed South Korea-based telecom company KT Corp. as its "first domestic sponsor." The AP noted this comes after "months of concerns that Pyeongchang had yet to secure a domestic sponsor, nearly three years after being awarded" the Winter Games (AP, 7/1).

CHEVY OR BUST: NASCAR driver Dale Earnhardt Jr. said of the potential of him driving a race car other than a Chevrolet, "I can’t imagine ever doing anything else." Earnhardt, appearing on Motor Racing Network's "NASCAR Live," added, "I love the relationship I have with Chevrolet. I believe in their product. That’s what I got in my garage. Among other manufacturers, I have no interest in driving a Toyota or a Ford. I couldn’t even imagine it" (MRN.com, 7/1).

BUBBA'S SPARKS: In West Virginia, Rich Stevens notes golfer Bubba Watson "moved into his house" on The Greenbrier resort property about a month ago. A billboard along I-64 features photos of Watson and Basketball HOFer Jerry West -- who also "owns a home on the property -- that reads 'Live Where Legends Live.'" Watson: "It’s pretty funny. You’re talking about Jerry West, a legend in his sport and then there’s me. Basically it’s like I won the lotto and they put my picture up next to his. I’ve gotten to meet him a few times" (CHARLESTON DAILY MAIL, 7/2).

MINIMAL MOVES: Minimalist footwear brand Skora yesterday announced that it is moving its HQs from Portland to Seattle. Skora Founder & CEO David Sypniewski said that the company "is moving north in part because it wants to be closer to retail partners Amazon and Nordstrom" (Portland OREGONIAN, 7/2).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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