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Volume 24 No. 157
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Hornets Finish Rebranding Effort By Unveiling New Court, Including Floor Advertising

The Hornets unveiled their new court this morning at Time Warner Cable Arena, the last major piece of the team’s rebranding effort. The court, like the Hornets' new uniforms, was designed in part by Brand Jordan and features a cell pattern stained in the wood with the team’s primary logo at center court. The court has a teal border and purple free throw lanes. It includes for the first time floor advertising, with Novant Health buying the apron signage in front of both team benches. “The court needed to be unique,” said Hornets Exec VP and Chief Sales & Marketing Officer Pete Guelli. "Fans need to understand that they are walking into a new experience and the court is a critical piece of that.” Cincinnati-based Robbins Sports Surfaces manufactured the floor.