NBA TV Finishes '14 Postseason With Huge Viewership Gains Over Last Year
NBA TV saw its primetime viewership rise 63% during the ’14 NBA Playoffs compared to last year, while total-day viewership was up 30%. NBA TV was fueled by its seven playoff telecasts, including the net’s most-viewed telecast on record -- Game 6 of the opening round Pacers-Hawks series. NBA TV’s postgame coverage during the playoffs also saw a 14% increase from ’13. Following the title-clinching Spurs-Heat NBA Finals Game 5 last Sunday, NBA TV drew 515,000 viewers, marking the most-viewed postgame show in the net’s history. Game 5 also was the most-tweeted game of the ’13-14 NBA season with more than 6.4 million tweets, according to data from Nielsen Social. The previous record was 3.2 million tweets during Game 1. Overall, the NBA Finals this year had 16.6 million tweets and accounted for 61% of all TV conversation on Twitter on days that the games aired. NBA Digital, which encompasses NBA.com, NBA Mobile and the NBA Game Time app, set all-time records throughout the postseason. Page visits increased 16% from ’13 and page views were up 15%. There also were a record 1.9 million NBA Game Time App downloads during the playoffs.