Tech Startup Burst Signs Deal With NESN To Place Fan-Created Videos On Red Sox Games
Boston-based mobile video tech startup Burst has struck a season-long partnership with NESN to enable fan-created video to be incorporated into Red Sox game broadcasts. The Burst platform will filter and organize fan-submitted video footage for easy use by NESN producers, using a combination of automated algorithms and human-based screening. Burst is led by several sports execs, including Bryant McBride and Paul Levy, who previously worked together at strategic investment and advisory firm Accrue Sports & Entertainment, and also worked at the NHL and Nets, respectively. McBride said, “There is an incredible reservoir of fan video out there, and we’ve been working hard to create a solution to capture all of that in a manageable and monetizeable way." Financial terms were not disclosed, but NESN will be paying Burst a monthly license fee. The time frame between the creation of a fan video and its airing on NESN could be as little as a few minutes. NESN VP/Programming & Production and Exec Producer Jospeh Maar said, “Integrating fan videos into our telecasts provides fans a unique, interactive experience, making Red Sox Nation a part of every game we televise.” Maar also called the venture “a big step forward for interactive sports television.” Video submitted by fans is sent either online or by text and is not limited to ballpark settings, allowing NESN to incorporate remote locations. Burst investors include former MLB Commissioner Fay Vincent, Fenway Sports Group partner Tom DiBenedetto and Marquis Jets and PureBrands co-Founder Jesse Itzler.