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NBA Stepping Up Presence On Facebook, Twitter, Other Social Media During Finals

The NBA during the Finals will significantly increase its deployment of the Facebook Live video platform, allowing fans for the first time to ask players questions during media availability periods. The initiative will begin this afternoon with Heat G Dwyane Wade and Spurs G Manu Ginobili. Additional NBA Finals-oriented shows on Facebook Live are slated for June 7, 11, 14, and 19, and will be available at facebooklive.com and facebook.com/nba. The NBA also will offer in-game video highlights on Twitter during the Finals using the #NBARapidReplay hashtag, as well as polling and check-ins via Twitter. Other social media activities during the Finals by the NBA will include active usage of Snapchat, Reddit, Flipagram, and The Skimm.

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