Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Swarbrick Pleased With Notre Dame's Changeover Process To Under Armour

Notre Dame AD Jack Swarbrick said that the changeover process from adidas to Under Armour "has been 'great,' despite the huge undertaking," according to Monaco & Hartnett of the student-run Notre Dame/St. Mary's OBSERVER. Swarbrick: "It is a massive amount of work. It's like planning the Normandy invasion." He added, "Normally, you’d like 18 months of lead time for your apparel development. We’ve got seven. And so a lot of people are having to work very hard to get this done -- both at Under Armour and Notre Dame." Swarbrick confirmed the football team will have an "alternate uniform for the Shamrock Series game" Sept. 13 against Purdue at Lucas Oil Stadium. He said that he "expects Notre Dame to release the uniform to the football team sometime during fall camp in August and to make it public shortly afterward." Swarbrick said that he is "not expecting any other fundamental uniform changes for any of the sports teams." Swarbrick: "There will sort of be less change, I think, than people may be anticipating. We’re on such a tight timetable we just didn’t have the time to engage in a lot of sidework. So for this first set of uniforms, there will not be a lot of significant change." He added, “There may be opportunity on a more traditional schedule going forward to take a hard look at our uniforms and any changes we want to make, our coaches want to make. But it being this compressed timetable, there wasn’t a lot of opportunity for that" (NDSMCOBSERVER.com, 5/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/28/Marketing-and-Sponsorship/Notre-Dame-UA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/28/Marketing-and-Sponsorship/Notre-Dame-UA.aspx

CLOSE