Texas Native Jordan Spieth Inks Multiyear Sponsorship Deal With Dallas-Based AT&T
Golfer Jordan Spieth, the "reigning PGA Tour Rookie of the Year and a fast-rising star at just 20," yesterday "announced a sponsorship agreement" with AT&T, according to Townsend & Nichols of the DALLAS MORNING NEWS. Spieth is in Irving, Texas, this week for the HP Byron Nelson Championship, which AT&T will title sponsor beginning next year. AT&T officials said that Spieth as part of the multiyear deal will "make personal appearances and participate in social media, advertising and other promotions." In addition to its title sponsorship of the event, AT&T is "partnering with the city of Dallas and SMU to build a semi-private golf complex in the Trinity River Forest that has been earmarked as the Nelson Championship's future home" (DALLAS MORNING NEWS, 5/15). Spieth also has endorsement deals with Rolex, Titleist, Under Armour, NetJets and Perfect Sense Digital (THE DAILY).
GLOBE & MAIL, 5/15).