Microsoft Ends Bing's Jersey Sponsorship Deal With WNBA Seattle Storm
Microsoft's "opted not to renew its sponsorship" with the WNBA Storm, so the team's nickname is now "on the front of the jerseys" where the company's search engine Bing had been the past four seasons. The deal signed in '10 "was believed to be worth" $1M annually. In addition to Bing "being visible on the jersey, the online search engine received premium marketing space around KeyArena." Storm co-Owner Lisa Brummel, who is a Microsoft exec, said that the team is "actively looking for a replacement 'marquee' sponsor, but it isn't essential to the overall financial stability of the franchise" (SEATTLE TIMES, 5/8).
WNBA JERSEY SPONSOR DEALS
|Indiana Fever||Finish Line|
|Los Angeles Sparks||Farmers Insurance|
|Minnesota Lynx||Mayo Clinic|
|Phoenix Mercury||Casino Arizona|
|San Antonio Stars||H-E-B|
|Tulsa Shock||Osage Casino|
|Washington Mystics||Inova Health System|
NOTE: The Dream, Sky, Sun, Liberty and Storm do no have jersey deals.