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Media Notes

NBC finished with a 9.4 fast-national rating and 15.3 million viewers for the race segment of the Kentucky Derby on Saturday, which saw California Chrome capture the first leg of the Triple Crown. That audience is down from ’13, but up significantly from ’12 and ’11. The race had head-to-head competition from TNT with Pacers-Hawks Game 7 this year and no NBA competition last year (Austin Karp, Assistant Managing Editor).

KENTUCKY DERBY RACE SEGMENT AUDIENCE TREND ON NBC
YEAR
RATING
VIEWERS (000)
WINNER
'14
9.4
15,300
California Chrome
'13
9.7
16,200
Orb
'12
9.0
14,800
I'll Have Another
'11
8.5
14,540
Animal Kingdom
'10
9.8
16,540
Super Saver
'09
9.8
16,288
Mine That Bird
'08
8.8
14,203
Big Brown
'07
8.8
13,745
Street Sense
'06
8.4
12,890
Barbaro
'05
9.0
13,583
Giacomo
 

SMACK TALK: In Canada, Neil Davidson wrote UFC fighter Ronda Rousey, who was a coach on season 18 of "The Ultimate Fighter," has "no time for the reality TV show these days." Rousey said, "I don't watch 'The Ultimate Fighter' now that I know how much bull is in it. I don't support it." Rousey said of producer Pilgrim Studios, "They don't know the first thing about fighting. They only know about reality TV and they treated us like we were 'Real Housewives of Atlanta' and not elite athletes that should be respected." But UFC President Dana White "defended the reality TV show. White: "It's not going to be an amazing experience for everybody. Every season fighters have different experiences on the show, and they're not always good. That's part of reality television" (CP, 5/5).

IT'S A MAD, MAD WORLD: In Cleveland, Cliff Pinckard notes SiriusXM Radio's Chris Russo was "asked by a caller last Friday why he has never had a black host on the channel." Russo responded that there are "no black radio hosts 'worthy' of doing the job." He later backtracked and said that "no black radio host worthy of doing the job has applied." Russo later "defended his remarks on Twitter" (CLEVELAND.com, 5/6).

SOCIALLY SPEAKING: In N.Y., Jen Geller wrote the MLB Fan Cave has "evolved during the past three seasons." The first year was "just two fans glued to the games," but in '12 and '13 it "became more like a reality-TV show." MLB "realized that the drama that plays well on television doesn't necessarily translate to social media." This year, the "dwellers act more as conduits for baseball fans to get closer to the players and the game." The cave has "about 3 million social-media followers," which is "up about a half-million from the end of the 2013 season and far more than the 250,000 it had" at the end of its initial '11 season (CRAINSNEWYORK.com, 5/2).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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