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Marketing and Sponsorship

Marketplace Roundup

In Houston, Joy Sewing noted Basketball HOFer Hakeem Olajuwon "has teamed up with Etonic to re-issue" his '84 "Akeem the Dream" signature sneakers. The limited-edition collection ($75-120 each pair) will "be available in June." Olajuwon also will "collaborate with Etonic to develop a Brand Dream footwear, apparel, and accessory" line (CHRON.com, 4/30).

AUTO TUNED: IndyCar team Sarah Fisher Hartman Racing on Tuesday announced that Klipsch Audio will be its primary sponsor on the No. 67 entry for the inaugural Grand Prix of Indianapolis road race on Saturday, May 10. Driver Josef Newgarden will drive the car, and Klipsch will use his image on a full-size ad at Indianapolis Int'l Airport as part of the deal (SFHR).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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