The NFL on Friday in an internal memo disclosed a series of personnel changes and reorganizations in NFL Media, led by the hiring of PERKINS MILLER as Chief Digital Officer. Miller most recently was WWE Exec VP/Global Digital Media and played a key role in the recent creation of the WWE Network, the property’s much-discussed, over-the-top digital video service. Miller, who also previously was NBC Sports Senior VP/Digital, will now be based out of NFL Media’s Culver City, Calif., offices and report to NFL Media COO BRIAN ROLAPP. NFL Media VP/Digital Media GREG ISAACS and VP/Content TOM BRADY will each now report to Miller. NFL Network Senior VP/Programming & Production MARK QUENZEL will lead the Culver City operation along with Miller and will continue to report to Rolapp. Meanwhile, Rolapp also has expanded the duties of Senior VP/Media Strategy Development HANS SCHROEDER. Schroeder will now oversee NFL Network and NFL Digital revenue in addition to his prior business development efforts. Affiliate sales led by VP JOHN MALKIN and media sales led by Senior VP BRIAN MATTHEWS will now report to Schroeder. NFL VP CHRIS HALPIN will now oversee media strategy and business development amid Schroeder’s expanded responsibilities, with VISHAL SHAH heading up domestic business development and JULIE MOELLER leading international efforts and each reporting to Halpin. The roles of NFL Senior VP/Broadcasting & Media Operations HOWARD KATZ and Senior VP/Sponsorship & Partnership Management RENIE ANDERSON will remain intact, and each will continue to report to Rolapp.
PREPPING FOR BORNSTEIN'S DEPARTURE: The league made the moves with an eye toward streamlining its leadership and sales teams under Rolapp as NFL Network President & CEO STEVE BORNSTEIN steps down this spring following a high-profile, 12-year run with the NFL. The shifts also arrive in advance of the planned debut this summer of the NFL Now digital video service. NFL Now will offer a personalized feed of of league news, highlights and analysis, and Miller will play a key role in the effort.
