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Marketing and Sponsorship

Bubba Watson Likely To See Endorsement Portfolio Expand After Second Masters Win

Bubba Watson made $3.5M in endorsements following his win at The Masters in '12, jumping from 40th to 18th in Golf Digest's earnings rankings, and fans can "look for another jump after green jacket No. 2," according to Keely Levins of GOLF DIGEST STIX. Research firm Repucom indicated that a win at The Masters is the "most valuable win when it comes to sponsorship" among golfers. Companies often look to "attach themselves to the winner in part because of his connection to the Masters brand" (GOLF DIGEST STIX, 4/16 issue). Watson currently has deals with Oakley, Richard Milne, Ping, Titleist, EA Sports, The Greenbrier resort and luxury golf cart company Garia (THE DAILY). Meanwhile, the AP's Doug Ferguson noted Watson is keeping his schedule "more low key" than he did following his '12 win, when he went "to New York for a media tour." His only media appearances have been an "unannounced visit to the Golf Channel studio" and an interview for "CBS This Morning" from his home yesterday (AP, 4/15).

NOT PLAYING SECOND FIDDLE: CNBC's Scott Wapner noted Watson "may have won The Masters, but Under Armour still scored big" by outfitting second-place finisher Jordan Spieth. Spieth is the "first golfer to be outfitted head-to-toe" by the company, and the exposure he garnered is a "pretty big deal for Under Armour as it tries to branch out into other major sports." Wapner said the 20-year-old Spieth is "right in the wheelhouse of the target demo that you're trying to reach if you're Under Armour." Wapner noted people "aren't talking about, 'Oh, it's a big bump for Bubba's main sponsor'" ("Fast Money Halftime Report," CNBC, 4/14). CBS Sports Radio host and author John Feinstein said, “There’s going to be so much money thrown in his direction to go overseas and play for appearance fees. Someone is going to come along and offer him a huge contract to change equipment that he’s playing with. He’s going to be offered outings all the time. He needs to focus just on winning golf tournaments, playing with equipment that he’s comfortable with, put people around him that he’s comfortable with and the money will all come later if he continues going in a direction that he’s going in and win major championships. You don’t have to chase the money when you’re as talented as Jordan Spieth is” (“Golf Central,” Golf Channel, 4/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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