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Marketing and Sponsorship

Marketplace Roundup

The AP reported NFL Network analyst and former NFLer Shawne Merriman is "suing Nike for trademark infringement and unfair competition over its Lights Out apparel line." After Nike and Merriman "unsuccessfully negotiated to create a Lights Out apparel line" in '06 or '07, the company "used the name anyway." The lawsuit states that Merriman "acquired the federal trademark rights for Lights Out" in '07 (AP, 4/14).

STEP RIGHT UP...: The LAS VEGAS REVIEW-JOURNAL reported the Mets and Caesars Entertainment have "extended their marketing and promotional agreement" through '18. Caesars will be "featured on various platforms, including Mets.com and throughout" Citi Field (LAS VEGAS REVIEW-JOURNAL, 4/14).

A REGULAR COMEDIAN: ROLLING STONE's Rob Tannenbaum writes Clippers F Blake Griffin is "one of the best players in the NBA, and certainly the funniest, which you already know if you've seen the dead-pan Kia ads he does" with actor Jack McBrayer. Griffin said, "I've always had a very dry sense of humor, and I've pretty much grown up on Will Ferrell, first on Saturday Night Live, then Old School and Wedding Crashers" (ROLLING STONE, 4/24 issue).

THURSDAY'S CHILD: VARIETY's Brian Steinberg wrote advertisers this fall "hope to use the introduction" of CBS' Thursday NFL package to "tamp down pricing gains on other networks."As much as marketers "like the almost guaranteed massive reach" offered by NFL games on network TV, they "wring their hands at the skyrocketing prices associated with buying commercials." Ad buyers "hope to keep the hikes at a more moderate level than in years past" (VARIETY.com, 4/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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