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Research and Ratings

Overnight Ratings: NASCAR Down For Martinsville; IndyCar Opener Struggles

Fox drew a 3.8 overnight rating for the NASCAR Sprint Cup Series STP 500 from Martinsville Speedway yesterday. The same race during the last two years has been run on Final Four weekend and did not feature competition from men’s college basketball games. The net last year earned a 4.0 overnight, while the race in ’12 earned a 3.9 overnight. ABC aired the Verizon IndyCar Series season opener yesterday afternoon, drawing a 0.6 overnight for the Firestone Grand Prix of St. Petersburg. Last year’s season-opener aired on NBCSN. ABC in ’12 drew a 1.1 overnight for the season opener, which also aired during Elite Eight weekend. ESPN drew a 1.5 for its “Sunday Night Baseball” opener featuring Dodgers-Padres last night. That figure is flat compared to the net’s Rangers-Astros opener last year.

The charts below list overnight ratings from recent sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
"ESPN Sports Saturday"
3/29
ABC
4:00-6:00pm
0.6
PBR 15/15 Bucking Battle
3/29
CBS
1:00-2:00pm
0.6
"Best of College Basketball 2014"
3/29
CBS
2:00-3:00pm
0.7
NCAA D-II Men's Basketball Championship: Central Missouri-West Liberty
3/29
CBS
3:00-5:15pm
1.1
"World of Adventure Sports"
3/29
NBC
2:00-3:00pm
0.5
PGA Tour: Valero Texas Open: Third Round
3/29
NBC
3:00-6:00pm
1.5
Verizon IndyCar Series: Firestone Grand Prix of St. Petersburg
3/30
ABC
3:00-5:45pm
0.6
"Supercross: Behind the Dream"
3/30
CBS
12:00-1:00pm
1.0
"Road to the Final Four"
3/30
CBS
1:00-2:15pm
1.6
NCAA Tournament: Elite 8: UConn-Michigan State
3/30
CBS
2:15-4:30pm
6.5
NCAA Tournament: Elite 8: Kentucky-Michigan
3/30
CBS
5:00-7:15pm
9.0
NASCAR Sprint Cup Series: STP 500 (Martinsville)
3/30
Fox
1:15-5:00pm
3.8
NHL: Bruins-Flyers
3/30
NBC
12:30-3:15pm
1.1
PGA Tour: Valero Texas Open: Final Round
3/30
NBC
3:15-6:15pm
2.0

 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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