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MLB Season Preview

Spons-o-Meter: MLB Boasts 16 Official Corporate Sponsors This Season

With the MLB regular season under way, THE DAILY presents a comprehensive list of the official MLB corporate partners for the '14 season. (THE DAILY).

SPONSOR CATEGORY RIGHTS
SPONSOR SINCE
Procter & Gamble
(Gillette/Head & Shoulders)
Gillette (men's & women's razors/blades, pre-/post-shaving);
H&S (Shampoo/Conditioner)
1939/2011
Anheuser-Busch Alcoholic and Non-Alcoholic Malt Beverages
1980
MasterCard Credit Card/Payment System
1997
PepsiCo
(Gatorade/Aquafina/Frito-Lay)
Isotonic beverage, sports & energy drinks/
Non-alcoholic, non-milk based beverage/Salty Snack
1990/1997/2006
Nike Athletic Footwear & Athletic Eyewear
1998
Bank of America Banking Services/Affinity Card
2004 (1997 for
MBNA affinity card)
Taco Bell (All-Star Legends &
Celebrity Softball Game)
QSR and Casual Dining
2004
SiriusXM (All-Star Futures Game) Satellite Radio Network
2005
GM/Chevrolet Foreign & Domestic Vehicle
2005
Bayer Healthcare
(One-A-Day/Bayer/Alka Seltzer)
Multivitamin/Pain Relief/Cold & Cough, Allergy, Heartburn
2008/2011/2013
Firestone Tire
2010
Scotts Lawn Care, Grass Seed
2010
T-Mobile Wireless service, hardware, tablets
2013
Kellogg's Cereal, cookies, crackers and wholesome snacks
2013
Church & Dwight
(Arm & Hammer/OxiClean)
Laundry detergent, fabric care, pet care, baking soda, super washing soda,
dish cleaning products, home odor & air fresheners, nasal care, oral care
2014
Target Mass retailer
2014

 

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