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Marketing and Sponsorship

Nike Selling Johnny Manziel Pro Day Apparel Following Workout Hyped By James, Carter

Nike "found a way to cash in" on Johnny Manziel before the NFL Draft, as he was "wearing the swoosh" Thursday during his pro day at Texas A&M, according to Kyle Newport of BLEACHER REPORT. Manziel is "making money by wearing the clothes, and now Nike is cashing in by allowing fans to dress like the quarterback" (BLEACHERREPORT.com, 3/27). PRO FOOTBALL TALK's Mike Florio noted while Manziel's helmet and jersey combination "isn't available for purchase at the Nike website, a page has been devoted to Johnny Manziel Pro Day attire."  A "full range of black, white, and/or gray stuff is available," including T-shirts, shorts, shoes, socks and other items (PROFOOTBALLTALK.com, 3/27). ESPN's Jason Whitlock noted LRMR "orchestrated" the buzz around Manziel's pro day, and it turned into a "marketing tour de force." Whitlock: "This is the anti-Decision. They put this kid on a great platform and he performed and created a lot of buzz." He added while Jay Z has made headlines for entering the agent business in the NFL, he has done "nothing that compares" to what LRMR "pulled off" ("PTI," ESPN, 3/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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