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Volume 24 No. 114
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SBJ In-Depth: The Fight Game

The fight business continues to go the distance, fueled by compelling bouts, strong pay-per-view sales, and support from marquee sponsors. We’ll look at some of the latest efforts among promoters, networks and marketing partners to reach consumers. What approaches have proven to be effective in this ultra competitive environment and what forces have allowed the different camps to successfully fight for market share?

Publishing Date: April 21 Ad Close: April 7 Materials Close: April 9. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.