Soccerly.com Reaches Deal To Supply Global Soccer Content To NBCSports.com
NBC Sports Digital has struck a strategic partnership with Soccerly.com in which the soccer-devoted platform will supply content to NBCSports.com and its Pro Soccer Talk blog. The expanded online soccer content is designed in part as a complement to NBC Sports' cross-platform coverage of the EPL, though material from Soccerly.com will involve all of the major pro soccer properties. "Soccer is an increasingly important sport for NBCSports.com, particularly in a World Cup year," said NBC Sports Digital Senior VP/Strategic Relationships Kevin Monaghan. "We believe in the Soccerly team, which has a proven track record in the soccer digital world." Soccerly.com, formed 14 months ago by an investor group that included founders of Mediotiempo.com, is based in San Diego and is an open-source soccer content portal somewhat akin to the origins of Bleacher Report. Financial terms of the deal were not disclosed, but will include both editorial and marketing components.