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Mariners Unveil Popular Player Ads For '14 Season, Including One Featuring Cano

The Mariners yesterday debuted their TV spots for the '14 season, and "as always, the ads don't disappoint," according to Bob Dutton of the Tacoma NEWS TRIBUNE. The five promo spots that are part of the "True to the Blue" campaign again are a "collaborative work between the Mariners and the Seattle-based advertising agency of Copacino Fujikado." Mariners 2B Robinson Cano makes his first apperance in the annual effort in a spot titled "Slow Mo and Music." It depicts "life downshifting to an appreciative crawl while Cano displays his graceful skills in multiple ways to the accompaniment of celestial music." Mariners manager Lloyd McClendon and SS Brad Miller "watch from the bench, and Miller marvels: 'I just got goose bumps.'" Another ad, dubbed "Old School," features 3B Kyle Seager, who "displays his throwback approach by tweeting on a manual typewriter, starting games with his uniform already dirty and by working in batting practice to perfect his ability to get hit by pitches." In addition, Mariners P Hisashi Iwakuma "unveils what purports to be a surprising side to his reserved personality by break dancing in 'Quiet Surprise.'" At one point he "spins on his head like an inverted ballerina" (Tacoma NEWS TRIBUNE, 3/13). Watch the Mariners commercials.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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