Diageo Pulls Out Of Captain Morgan Cove Sponsorship At Victory Field In Indianapolis
The premium seating area in left field at Victory Field in Indianapolis "formerly known as Captain Morgan Cove is now just The Cove," as Captain Morgan’s parent company, Diageo, "isn’t renewing its sponsorship of the popular section" after a three-year deal, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Triple-A Int'l League Indianapolis Indians VP & GM Cal Burleson called it “one of our most significant sponsorships.” Team officials "declined to divulge how much money" the sponsorship brought in. The Indians are "in talks with several companies about sponsoring The Cove, and Burleson is optimistic something could be in place" by the home opener April 10. But team officials are "willing to be patient to bring in the right long-term title sponsor." The Indians "want a sponsor that will be active in promoting the amenity." The Indians "tore out about 400 seats in left field" in '11 "to make way for Captain Morgan Cove." Indians officials said that the team "paid $772,000 to build" the area (IBJ.com, 3/12).