adidas staff members "visit each MLS city to interview team executives, staff members, players and area residents" before doing "all the design work" for each team's jersey, according to Allan Brettman of the Portland OREGONIAN. The brand has "been the exclusive provider of MLS uniforms" since '06. adidas Global Product Manager for Soccer & MLS Mike Walker said as part of the league's Jersey Week, "A lot of it is learning who they are and who they're going to be to their specific market. Once we know that, that drives a lot of the detail -- what's going to go into the jersey and what they want that to be." Walker and his team are "putting their anthropological skills to their full test" in N.Y. and Orlando, where new MLS franchises will join in '15. He said, "We'll go to those new cities and spend some time with the team" (Portland OREGONIAN, 3/8). In Ft. Worth, Gordon Dickson noted FC Dallas has "updated its home uniform," choosing to "do away with its traditional red and white horizontal 'hoops' design" in favor of an all-red jersey (FT. WORTH STAR-TELEGRAM, 3/8).
