Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup
SBD/March 6, 2014/Marketing and Sponsorship
Nike CEO Mark Parker Promotes Company's Innovation Ahead Of '14 FIFA World Cup
Nike CEO Mark Parker today said the company’s “innovation for the World Cup this year is more than we've ever produced for any major event, certainly in the sport of football ever.” Appearing on CNBC’s “Squawk on the Street," Parker added, “You'll see mo...
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