FIFA Sponsors Have Yet To Pull Out Of Deals Sponsors Detail Activation Plans For WWC Women's World Cup TV Ads Selling Fast For Fox Report: UA Making Big Push For Univ. Of Texas Lightning Take Social Media Taglines To Market Chase Seeing Big Return From NHL ECF IndyCar's Kanaan Gets Taylor Swift Paint Scheme Keselowski: Speaking Out Has Cost Me Deals Marketplace Roundup Visa, Other Sponsors Make Statements On FIFA
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SBD/March 6, 2014/Marketing and Sponsorship
Nike CEO Mark Parker Promotes Company's Innovation Ahead Of '14 FIFA World Cup
Nike CEO Mark Parker today said the company’s “innovation for the World Cup this year is more than we've ever produced for any major event, certainly in the sport of football ever.” Appearing on CNBC’s “Squawk on the Street," Parker added, “You'll see mo...
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