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SBD/February 25, 2014/Marketing and Sponsorship
Skier Mikaela Shiffrin Most Likely To Capitalize On Endorsements Post-Olympics
Published February 25, 2014
The U.S. Olympic squad has "finally found its Sochi star" in Gold Medal-winning skier Mikaela Shiffrin, according to Kurt Badenhausen of FORBES.com. Shiffrin is "young, attractive, charismatic and represents the complete package for marketers." She already has a "half-dozen endorsement dea...