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SBD/February 21, 2014/Olympics
Getting Their Message Across: P&G, Visa Lauded For Olympic Advertising
Published February 21, 2014
The advertising winners of the Sochi Games "managed to both harness the feel-good nature of the Olympics and convey a message about their products," while the losers "failed to make memorable ads or worse, made an unfavorable brand impression to the millions of people watching," accord...