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SBD/February 21, 2014/Marketing and Sponsorship
Yankees, Japanese Firm Look To Capitalize On Tanaka With Ads At Spring Training
Published February 21, 2014
The Yankees in the wake of signing P Masahiro Tanaka have "signed a deal with an advertising firm in Japan that wants signage up in some unusual places" inside Steinbrenner Field, home to the Yankees Spring Training, according to Chris Wilkerson of the TAMPA BAY BUSINESS JOURNAL. The plan ...