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SBD/February 21, 2014/Marketing and Sponsorship
Published February 21, 2014
The BNP Paribas Open has added Rolex, Esurance and Michelob Ultra as Premier-level sponsors ahead of the March tennis event. Rolex, as the event's official timepiece in a new multiyear deal, will have on-court placement of specially manufactured clocks. As the official insurance brand thro...