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SBD/February 17, 2014/Olympics
"Piggyback" Sponsors Around Sochi Often Attract More Attention Than Official Sponsors
Published February 17, 2014
For every official sponsor at the Sochi Games, "dozens more are trying to cash in without paying the premium required to be affiliated with the Olympic brand," according to Michael Sanserino of the PITTSBURGH POST-GAZETTE. These "piggyback" sponsors are "finding a lot of success, thanks to...