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SBD/February 17, 2014/Olympics
NBC Saturday Night Is Lowest Olympic Primetime Rating Since Turin Closing Ceremony
Published February 17, 2014
NBC earned a 9.6 fast-national rating and 17.1 million viewers for Olympic coverage on Saturday from 8:30-11:00pm ET, down sharply from comparable coverage during both the ’10 Vancouver and ’06 Turin Games. Saturday night’s telecast from Sochi included Gold Medal final...