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Volume 24 No. 157
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Medal Stand: NBC Sports Nets The Gold For Its Mammoth Viewership Numbers

Each day during the Winter Games, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around Sochi.

GOLD: NBC SPORTS NETWORK -- The cable channel is pulling mammoth numbers, relatively speaking, for its Sochi coverage, setting viewership records nearly daily and topping not only its viewership from the London Summer Olympics but also even from last summer's Stanley Cup Final.

SILVER: NORWAY'S CURLING UNIFORMS -- Once again, these guys have out-done themselves. Bravo.


BRONZE: JAMAICAN BOBSLED TEAM -- Sure, it's not the story it was in the 1980s, but everybody still loves the Jamaican bobsledders, who are returning to the Games for the first time since 2002 following a string of five straight Olympic berths from 1988 through '02.

TIN: SOCHI 2014 LICENSING -- Sochi organizers handed its licensing program over to Russian apparel maker Bosco, and the program suffered as a result. There are no Olympic pins, usually a staple of the Games, and hard-core pin traders can't believe it.
The rest of the program emphasizes Sochi's mascots and its colorful Russian graffiti design. Not good planning at all.