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SBD/February 13, 2014/Olympics
Shaun White Boosts NBC Ratings On Tuesday, Moves Net Close To ’10 Average
Published February 13, 2014
Despite U.S. snowboarder Shaun White missing out on a medal in the halfpipe on Tuesday, his appearance during NBC’s primetime coverage gave the net a big boost over the same nights during both the ’10 Vancouver and ’06 Turin Games. NBC earned a 13.7 fast-national rating a...