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SBD/February 13, 2014/Olympics
NBCU Execs Pleased With Olympic Ratings As Viewership Spikes On TV, Digital
Published February 13, 2014
NBC Sports execs "were decidedly pleased with the performance of the Sochi Winter Olympics, thus far," according to Michael O’Connell of the HOLLYWOOD REPORTER. The seventh day of Sochi coverage saw ratings approaching the '10 Vancouver Games, and, "with multiple platforms, they're b...