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SBD/February 13, 2014/Olympics
Labatt Says Its Hockey-Themed Budweiser Campaign Is Not Ambush Marketing
Published February 13, 2014
The COC this week reportedly " raised concerns that the Budweiser Red Light campaign suggests an association between the Olympic movement and the beer made by Labatt Brewing Co. Ltd., which is not an Olympic sponsor," according to Ashante Infantry of the TORONTO STAR. The Red Light promot...