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SBD/February 13, 2014/Marketing and Sponsorship
AutoTrader Brands Strike Sponsorship Deals With Penske, Hendrick NASCAR Teams
Published February 13, 2014
A pair of AutoTrader brands, AutoTrader.com and Kelley Blue Book, have struck sponsorship deals with two of NASCAR’s most prominent teams. AutoTrader.com will have an associate sponsor’s position with Penske Racing driver Joey Logano’s NASCAR Sprint Cup No. 22 Ford team. ...