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SBD/February 13, 2014/Marketing and Sponsorship
Adidas' Sleeved NBA Jerseys Selling Well Heading Into All-Star Showcase
Published February 13, 2014
While "a few players have balked" at adidas' sleeved NBA jerseys, they "should remember" that merchandise sales are included in their 50-50 split of basketball-related income with the league, according to Jeff Zillgitt of USA TODAY. adidas Head of Global Marketing Chris Grancio said, "Sale...