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SBD/February 12, 2014/Olympics
NBC Rating Monday Is Lowest For Sochi Yet, Matching Turin Figure For Same Night
Published February 12, 2014
NBC earned a 12.8 fast-national rating for its primetime Olympic coverage Monday night, the lowest-rated night during the Sochi Games to date and matching a rating seen during the ’06 Turin Games for the first time. NBC averaged 22.4 million viewers for coverage on Monday night, w...