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SBD/February 12, 2014/Marketing and Sponsorship
Better Publicity Options Allowed Rahal To Win National Guard's IndyCar Sponsorship
Published February 12, 2014
Rahal Letterman Lanigan Racing won a one-year contract for the National Guard's IndyCar sponsorship after the race team "offered a better rating in terms of publicity" than Panther Racing, according to Curt Cavin of the INDIANAPOLIS STAR. A document from the U.S. Government Accountability ...