Super Bowl XLVIII parties kick into high gear on Friday and Saturday. Below is a run down of key events, as well as a look back at Thursday's bashes.
THURSDAY: SI held its MVP Night, hosted by Pro Football HOFers LYNN SWANN and TERRY BRADSHAW (N.Y. POST, 1/31)....Giants Chair & Exec VP STEVE TISCH “hosted a private Super Bowl dinner at Carbone,” where guests included JON BON JOVI, Patriots Owner ROBERT KRAFT, actress SARAH SILVERMAN, Giants WR VICTOR CRUZ and ESPN’s KEYSHAWN JOHNSON (N.Y. POST, 1/31). SiriusXM President & Chief Content Officer SCOTT GREENSTEIN and Giants Treasurer JONATHAN TISCH also were in attendance (WSJ.com, 1/30).
FRIDAY: GQ hosts a "top-floor bash at the Standard High Line Hotel" with attendees including Panthers QB CAM NEWTON and 49ers QB COLIN KAEPERNICK. Attendees also are expected to include Yankees P CC SABATHIA, Mets P MATT HARVEY and Nets G JOE JOHNSON (N.Y. POST, 1/31)....The 10th annual ESPN the Party event at Pier 36 Basketball City is "in conjunction with the release of ESPN The Magazine's music issue." Performances by ROBIN THICKE, KENDRICK LAMAR and JERMAINE DUPRI are making the event a "sought-after ticket." The party is "invite-only and has a heavy list of sponsors, including Armitron Watches, Axe, Carhartt, Charmin, Coke Zero, Coors Light, Diageo and Dunkin’ Donuts." Attendees include Cruz, Ravens QB JOE FLACCO, Pro Football HOFer JERRY RICE and Basketball HOFer MAGIC JOHNSON (N.Y. POST, 1/31)....Shape magazine and Men's Fitness magazine host their Jamba Juice-sponsored Super Bowl Party at Cipriani 42nd Street, with guests including ROBERT DE NIRO, SPIKE LEE and KATIE COURIC. Comedian JEFF ROSS will MC, with performances by MARY J. BLIGE, MARC ANTHONY and JOHN LEGEND (Jamba Juice). Rolls-Royce at the party will "debut its newest model -- on display inside the restaurant." Shape also is "debuting its new activewear line." Other attendees include Harvery, actress MEG RYAN, tennis player SERENA WILLIAMS and media mogul ARIANNA HUFFINGTON (N.Y. POST, 1/31)....The Playboy Party takes place at the Bud Light Hotel Lounge, with rapper NELLY slated to perform (Playboy). Sponsors for the party include Bud Light, A&E Network, the History Channel and Mini Cooper (N.Y. POST, 1/31)....The Leather & Laces party at Liberty Theater at Times Square will be hosted by SI models BROOKLYN DECKER and BAR REFAELI (N.Y. POST, 1/28)....Maxim hosts the first of a two-night event at Espace nightclub with a $1,200 general admission ticket. Guests include actor ICE T and UFC President DANA WHITE (N.Y. POST, 1/31). A select 1,000 people will get in each night for the Big Apple and Central Park-themed activities (NJ.com, 1/30)....HOWARD STERN's 60th birthday bash is hosted by JIMMY KIMMEL (SPORTSONEARTH.com, 1/27).
SATURDAY: The Jersey Experience will feature guests including hip hop group NAUGHTY BY NATURE (SPORTSONEARTH.com, 1/28)....The Revolt concert at Time Warner Cable Studios will feature performances by DRAKE and SEAN "DIDDY" COMBS (TWC)....The Official Roc Nation Sports Celebration will be hosted by JAY Z at his 40-40 club, with music from DJ CASSIDY (Roc Nation)....The Leather & Laces party at Liberty Theater at Times Square concludes (N.Y. POST, 1/28)....DirecTV's Celebrity Beach Bowl, featuring Pro Football HOFers DEION SANDERS and JOE MONTANA, as well as actor TRACY MORGAN, will be held at Pier 40 with 6,000 expected attendees. Jay Z will perform (NJ.com, 1/30)....GoBowling.com hosts its party at Bowlmor Chelsea Pier, and the event will be MCed by former NFLer ED "TOO TALL" JONES (GoBowling.com)....SI hosts another party featuring music by WYCLEF JEAN. The event is co-sponsored by Captain Morgan Rum and Microsoft (N.Y. POST, 1/31)....Maxim's two-night event concludes with guests including supermodel KATE UPTON, actor RYAN PHILLIPPE and actress HAYDEN PANETTIERE (N.Y. POST, 1/31).
SUNDAY: PrimeSport hosts its Club PrimeSport event at the Graycliff in Moonachie, N.J., with guests including Rice, former NFLer TIKI BARBER and Giants QB ELI MANNING, with Campus Insider's BONNIE BERNSTEIN as MC (PrimeSport)....The NFL's official tailgate party at Meadowlands Race Track is where singer PHILLIP PHILLIPS and THE BAND PERRY will "play as part of the broadcast pregame show." CYNDI LAUPER "fronts the Izod Center's hospitality party for those who have purchased the league's ticket packages" (NJ.com, 1/30).
