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Volume 24 No. 156
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Waste Management Open To Feature More Skyboxes Than Usual At 16th Hole

The PGA Tour Waste Management Phoenix Open has become known for the fully enclosed, rowdy par-3 16th hole, and the tournament, which teed off this morning, has even more premium offerings this year. Event organizers have increased the number of skyboxes at the 16th to 200 for this week’s tournament. That’s up from 177 last year. Each skybox sells for an average of $46,000 -- generating roughly $9.2M in revenue -- and the tournament has a waiting list of 20 companies that want in. The stands around the 16th also offer general-admission seating for 4,600 fans on a first-come basis. Tournament officials project that 15,000-20,000 fans will surround the 16th each day of tournament play.