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Volume 24 No. 112


As part of a $125M renovation of Lincoln Financial Field, the Eagles have signed a deal under which Panasonic will replace the stadium's electronic signage, including the stadium's two massive end zone video boards, with state-of-the art HD boards totaling more than 9,400 square feet. Panasonic beat out Sony and Daktronics, the incumbent supplier, to win the contract. Under the deal, Panasonic becomes an Eagles founding partner-level sponsor and gets naming rights to a 37,000-square-foot club space on the west side of the stadium that serves approximately 3,900 club seat holders. Eagles founding-level deals start at seven figures. Other new signage being supplied by Panasonic's Eco Solutions division includes 11 fascia-mounted ribbon boards totaling more than 2,000 linear feet; a 335-square-foot video display in HeadHouse Plaza; two 334-square-foot and two 546-square-foot marquee displays at street level outside the stadium; two video displays measuring approximately 45 feet tall by 18 feet wide and 15 feet tall by 30 feet wide in the Eagles Nest at the north end of the stadium; and a 390-foot circular ribbon display on the Eagles Nest. Replacing the end zone video boards and electronic signage is part of a two-year renovation for the venue, which opened in '03. The upgrade, scheduled to be completed in time for the '14 season, will also include some new seating and connecting bridges for the upper levels of the stadium.

The NFL is "planning to block live streams" of Super Bowl XLVIII inside MetLife Stadium after streams of last year's game "took up too much bandwidth" at the Mercedes-Benz Superdome, according to Jon Brodkin of The game will be streamed by and Fox Sports, but NFL Senior VP & CIO Michelle McKenna-Doyle said that both of those sources "will be blocked on the Wi-Fi and cellular networks at MetLife." McKenna-Doyle: "We (blocked) it last year, but we did it on the fly when we started having some challenges. This year we planned ahead to do it." She said that the 82,500-seat stadium "will be able to handle 25,000 to 30,000 concurrent Internet users across cellular and Wi-Fi." But Brodkin reported the plan "is to prioritize upload speeds over download because fans generally spend a lot of time posting photos and statuses to social media." The NFL is "providing a Super Bowl app to attendees with an event guide and 'exclusive content,' but it won't include streaming video or replays." McKenna-Doyle: "When you can't do the basics, it's all of a sudden not that cool that you can show replays or stream the game. It's a fine balance. We're pushing the envelope every year. As technology gets better and better I'm willing to take more and more risks about what we allow." She "is optimistic that multicast technology, as opposed to the unicast tech used today, will limit the amount of data needed for streaming video at future Super Bowls" (, 1/27).

LIGHTING THE WAY: NFL Exec VP/Business Ventures Eric Grubman said that he is "confident that Sunday's Super Bowl ... won't have a repeat of last year's blackout." He noted MetLife Stadium is in "exceptional condition." Grubman "assured that they've done multiple tests" on the venue. He said, "There are multiple sources of power that come from different power plants. More than one plant would have to go down" (, 1/27).