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Marketing and Sponsorship

SAP To Run NFL.com Stats Zone Area On Super Bowl Boulevard Next Week

NFL cloud solutions partner SAP next week will open a NFL.com Stats Zone on Times Square as part of the league's Super Bowl Boulevard sponsor zone. The area, developed with the aid of SAP's agency of record GMR Marketing, will include fan voting for the NFL.com Fantasy Player of the Year, trivia quizzes, fan avatar creators and social media buzz monitoring. A large LED screen on the outside of the Stats Zone will show real-time looks into fan sentiment for Super Bowl XLVIII, as tracked by SAP and GMR across the Internet. "Sports is a big way for us to tell our story and humanize our brand, so being part of the Boulevard was a natural for us," said SAP Group Dir of Global Sponsorships Dan Fleetwood. The Stats Zone will open on Wednesday and stay open through next Saturday. SAP also sponsors the NBA, among other properties, and is looking to develop a similar concept for next month's NBA All-Star Game.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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