SBJ In-Depth: Motorsports
Motorsports properties continue to try to find traction with consumers through innovative marketing campaigns and closer work with media partners and sponsors. Are their moves paying off by attracting more casual fans? On the eve of the Daytona 500, we’ll explore motorsports properties and see who is gaining ground and getting up to speed with consumers.
Publishing Date: Feb. 17 Ad Close: Feb. 3 Materials Close: Feb. 5. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or email@example.com.