Menu
Marketing and Sponsorship

Duracell Wants New Ad Featuring Deaf Seahawks Rookie In NFC Title Game Telecast

Duracell has an online ad featuring the story of Seahawks FB Derrick Coleman, who is legally deaf, and the P&G brand now "wants its new ad in Fox's broadcast" of Sunday's 49ers-Seahawks NFC Championship game Sunday, according to Jack Neff of AD AGE. The Duracell ad would offer a balance to a Beats by Dre spot featuring 49ers QB Colin Kaepernick "wearing the brand's headphones to drown out obnoxious Seattle fans." The Beats ad has "heavily aired" during the NFL playoffs and "appears likely to be on Sunday's game." P&G execs "never intended to produce a response to the Beats ad and hadn't noticed the connection" until it was pointed out. Duracell Marketing Dir Jeff Jarrett said of getting the Coleman ad in the game, "We're exploring it, but we don't have it there yet. ... As far as we know, the game is sold out, so it will be a last-minute thing if it happens." Neff noted Duracell "doesn't really have a dog in the fight," as the original ad in the brand's "Trust Your Power" campaign featured 49ers LB Patrick Willis. Prior to the start of the playoffs, Duracell had already identified Coleman, an "undrafted free agent who overcame his hearing impairment to get a spot on the Seahawks, as someone to feature in one of the campaign's biographical ads" (ADAGE.com, 1/14). ADWEEK's Tim Nudd wrote Duracell's ad with Coleman is "a great piece of work." Coleman narrates the ad and tells his "story of being picked on as a kid ... and being passed over by the NFL Draft" (ADWEEK.com, 1/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/01/15/Marketing-and-Sponsorship/Duracell.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/01/15/Marketing-and-Sponsorship/Duracell.aspx

CLOSE