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Events and Attractions

Yale, Harvard Prepare To Take Their Hockey Rivalry To Madison Square Garden

Defending NCAA men's hockey champion Yale faces Harvard on Saturday night in an unusual location for a neutral-site game: MSG. The Leverage Agency, N.Y., which is also the Ivy League's sponsorship agency of record, is owning, operating and promoting the game. "This has taken two to three years to put together," said Leverage Founder & CEO Ben Sturner. "Our goal is to make this somewhere near as significant as The Game," said Sturner, referring to the 131 times that Harvard and Yale have met on the football field. On the ice, there have been 238 Yale-Harvard contests in eight different cities. Around 14,000 tickets for Saturday's game have been sold as of Friday morning. Turkish Airlines is the lead sponsor for the MSG game and gets ads on NBCSN, along with integration into the broadcast; three dasher boards; LED signage; tickets; and hospitality. Shoe maker JP Crickets is also sponsoring in conjunction with its new hybrid Ivy League sponsorship/licensing deal, under which the conference's "Official Dress Casual Footwear" is marketing shoes branded with indicia from the member schools. The company will have dasher boards. The Wall Street Journal is sponsoring pre- and postgame parties. Chia Bars and taxi app Uber are also sponsors.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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