Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/January 9, 2014/Marketing and Sponsorship
76ers, Devils Ink PartyPoker Pact, First Major U.S. Sports Teams With Online Gambling Deal
The 76ers and Devils have "signed a multiyear marketing agreement" with PartyPoker, becoming "the first major U.S.-based professional sports teams to align themselves with online gambling," according to Scott Soshnick of BLOOMBERG NEWS. The agreement between the unit of Gibraltar-based Bw...
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