Sources: NASCAR Seeking $1B For Title Sponsor Nike's Converse Launches "Made By You" Campaign Powerade's "Just A Kid" Ad Features Rose Under Armour Focusing On Fitness Apps NASCAR Race Makes Title Sponsor's Site Crash PBR, Sonic Partner For Remainder Of '15 Marketplace Roundup Ovechkin Signs With Fanatics Authentic Kingsford Charcoal Bags To Feature O'Bannon Freddie Jacobson Debuting Three Microbrews
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SBD/January 9, 2014/Marketing and Sponsorship
76ers, Devils Ink PartyPoker Pact, First Major U.S. Sports Teams With Online Gambling Deal
The 76ers and Devils have "signed a multiyear marketing agreement" with PartyPoker, becoming "the first major U.S.-based professional sports teams to align themselves with online gambling," according to Scott Soshnick of BLOOMBERG NEWS. The agreement between the unit of Gibraltar-based Bw...
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